Devoted to the proud history of the Yebisu beer brand, this recently renovated facility is built on the site of Tokyo's original Sapporo Brewery. It includes a spacious restaurant, a smaller exhibition area, a theater, and a well-stocked gift shop.
The two rooms devoted to the history of the Yebisu brand since the late 1800s show off the museum's fascinating collections of historical photos, advertising posters, wooden sign boards, newspaper ads and Yebisu-branded jackets, tracing the evolution of the beer's public face through the decades.
The museum shop offers a surprisingly diverse selection of goods - glasses in all sizes, lacquerware trays and dishes, chopsticks and other tableware in addition to more conventional souvenir knick knacks. After you're done with the exhibits and shopping you can treat yourself to a few different Yebisu beers - premium black, stout, and seasonal kohaku as well as their standard lager - along with sausages and other bar fare.