Daiei Stores
Everywhere in
Japan

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Discount
retailer Daiei
originally
introduced the
Bergen brau
brand of beer in
the early 1990s
as part of its
discount sales
strategy. In
Japanese, the
name almost
sounds like
“bargain brau”
and that’s
exactly what it
is. It was
originally
brewed in
Belgium as an
authentic beer,
and sold for
about 130 yen.
This new lower
priced version
is brewed in
South Korea, and
is somewhat
downmarket in
terms of flavor,
but still
represents an
excellent value
for people who
would normally
buy Super Hops
or even
Budweiser.

What to drink

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