Craft Beer Fair
(Furusato Meimon Beer Fair)
Dates: October 14 16, 1999
Times: Thursday & Friday 11 am
to 8 pm, Saturday 11 am to 6 pm
Location: Tokyo Big Site Take the
Yuri Kamome line from Shinbashi to Kokusai Tenjijo Seimon-mae
Here's another chance to try a variety of local
beers from throughout Japan, and take in some traditional local
dance by troupes from Hokkaido, Shikoku and Okinawa. The Japan
Hometown Craft Beer Fair is running concurrently with the Asia
Bev '99 trade show also going on at Big Site.
Admission to the Beer Fair is free, and beer
will cost 350 yen per glass. Over 40 varieties of beer from 18
breweries throughout Japan will be served. Participating breweries
(from north to south) are:
- Hokuto Kogen Beer Asahikawa, Hokkaido
- Erimo Beer Hidaka, Hokkaido **
- Pirongusu Beer Hakodate, Hokkaido
- Tazawako Beer Lake Tazawa, Akita *
- Echigo Beer Makimachi, Niigata **
- Nasu Kogen Beer Nasu Kogen, Tochigi
- Shinano Beer Nagano prefecture
- Ozeno Yukidoke Gunma prefecture
- Hitachino Nest Beer Hitachino, Ibaraki **recommended
- Hida Takayama Bakushu Gifu prefecture *recommended
- Tama Beer Tama, Tokyo
- Koumi Beer Aichi prefecture
- Kyoto Machiya Bakushu Kyoto
- Doppo Beer Okayama City
- Reeden Beer Fukuyama, Hiroshima *recommended
- Umenishiki Beer Ehime prefecture
- Satsuma Beer Kagoshima prefecture *recommended
- Helios Beer Okinawa **recommended
The above recommendation indications are breweries from which
I have had some quite good (*) or truly great (**) beers. Many
of the breweries without any indication are those I am unfamiliar
For more details, phone the organizers (in Japanese) at 3989-7550
Calling All Homebrewers
With the cooler weather now prevailing, the brewing
season is now in full swing for those of us who do it at home. I thought
it would be nice to get together with a handful of other homebrewers
for a friendly tasting and talk-shop sometime in late November or early
December when everyone's beer is finally ready to drink. If you live
in the Tokyo/Yokohama vicinity and are interested in joining and bringing
along a few of your brews, please drop me an e-mail message. Bryan
Yokohama Microbrew Scene Heating Up with Good
a report on Braustuberl Yokohama
By Aaron Held
The atmosphere is pretty nice, though the music
motif doesn't quite fit the German-style decor. Service is friendly
and efficient. Now, on to the beers:
Pilsner - Crystal clear, no distinguishing
hop aroma (despite the menu's assertion that this is an aromatic beer).
Very crisp and refreshing, never cloying. Extremely well balanced, especially
as the glass warms up and the hop bitterness comes to life. A very well
balanced and enjoyable beer.
Weizen - Wonderful fruit/clove aroma. Beautifully
cloudy. Chewy palate. Very highly carbonated. This will give Ginga Kogen
a run for its money (my guess is that most drinkers familiar with Ginga
Kogen will find the high carbonation to be the most distinguishing point
from Ginga Kogen). Very nice.
Dinkel - The copper-colored lagers of Germany
are called "Dunkel." Stuttgart's Dinkelacker (founded 1888) is named
after brewer Carl Dinkelacker, but his name doesn't denote a style.
Neither does this beer, as far as I know. So, what is "Dinkel"? It is
a light colored, yet somewhat heavier, maltier, sweeter version of the
Pilsner. Difficult to place in context (unless someone can educate me
on the style), but a wonderfully balanced and enjoyable beer.
Stout - This is where we take the gloves
off. I first thought it strange to find a beer denoted "Stout" (a British
style) in a German-accented brewery. This beer, though likely bottom
fermented like a Munich Lager, is exceptionally sweet, quite like Mackeson
Stout (of London's Whitbread, brewed in Lancashire). Like Ginga Kogen's
Stout, it could be a misnomer, and a disappointment to those looking
for a bitter, roasty beer like Guinness. But for the adventurous, it
is a sweet-espresso of a beer, to be enjoyed with creamy/potato dishes
Apple Munich - Beautiful reddish-amber color.
The faint apple aroma and flavor is reminiscent of red apples, so it
must come from red apples or juice extract (by contrast, green apple
flavors often come from low attenuating yeasts that leave a mix of tartness
and tannins behind). Again, very well balanced, and the apple twist
gives it a bit of a bold departure from the average Japanese micro effort.
Very nice, indeed.
I truly enjoyed this place, and would urge beer
lovers in the area to give it a try.
World Porters 1F
Shin Minato-cho 11
Open daily 10:00am to last call 10:30pm.
It's a leisurely ten-minute walk from Sakuragi-cho
station on the Toyoko and JR lines.
Note from the editor: after I received this report
from Aaron, I realized that further serious research was necessary,
so I met up with him and Robb Satterwhite of the Tokyo Food Page
and checked out the Braustuberl for myself. Aaron was spot-on with the
beer descriptions, but we found the food to be uneven stick to bread
and sausages and salad and the wonderful German Potato and you're more
likely to leave satisfied as far as eats go. I found out that the beers
are made in Miyoshi, then trucked into Braustuberl in large barrels.
Quite an interesting arrangement that works well, hopefully the company
behind this (Kyodo Shoji) will open up other places serving this beer.
I found the Pils to be outstanding, and that's quite a feat for a startup
microbrewery. Thanks again to Aaron for the report, and look forward
to his next dispatch from Yokohama. I always appreciate reports from
readers, so if there's something near you worth writing about, please
do so and send it in Bryan.
Just a stein's throw from Braustuberl Yokohama is
the Queen's Brewery, which must be the most unusual micro in all of Japan.
First of all, this is no classy brewpub with a specific theme it's one
of several counters in a fast-food court off a shopping mall. Coke?
Root beer? Naw, I'll have an Amber Ale with my burger.
Second, the beer is of the happo-shu variety, which
means either the malt content is lower or that special ingredients have
been added which are not allowed in what is classified as beer. The
yearly production minimum for a happo-shu brewery is only 6,000 liters
instead of the 60,000 liters for a "beer" brewery, so in this case having
a brewery here is actually possible. If they were making beer according
to the official definition, they would have to sell an average of almost
165 liters per day to make the 60,000 liter required minimum. Factor
in the sleepy weekdays and you'll see that this is impossible.
Besides, a well-made happo-shu (Hoegaarden White
and all of the fruit lambics are but a few examples) is invariably better
than mass-produced beer, and this is even true for the brews at Queen's.
Better yet, theyre really nice folks and will offer you tiny tasting
cups of all varieties on tap for free! Now that kind of sincerity is
hard to find at other Japanese microbreweries. After Aaron and I went
through our samples, he chose the cream ale and I chose the amber. They
were served in white ceramic mugs, so I couldnt get any notes on the
colors. Anyway, they were both fairly good considering the low price,
and while the amber had a more pronounced flavor when cold (like most
places, they serve their beer too cold), when both brews warmed up,
the cream ale was clearly superior.
And it's a fairly good place to grab a snack. They
mix barley malt in with their rice for the curry dishes, and also have
a barley malt bread on hand. Plus, a few other places in the food court
had some downright appealing looking deli-food, but we saved our appetites
for a subsequent dinner at Braustuberl.
All in all, Queen's Brewery has its own charms, and
while the brews are not full-on world-class micros, they are surprisingly
good and reasonably priced. And, it's the second brewery in Japan with
a female brewmaster, the first being Reeden Beer in Fukuyama, which
employs a woman from Germany.
Queen's Brewery Yokohama is located in the basement
of the Queen's Garden Court shopping center, just beyond Landmark Tower
in Minato Mirai, a short walk from Sakuragi-cho station on the JR and
Toyoko lines. They close early.
-- Bryan Harrell
Kura Kura Offers "All You Can Drink" Craft Beer
The new Japanese microbrew pub in Shimokitazawa,
Kura Kura, is now offering customers all the craft beer they can drink
(in 90 minutes) for just Y2,500. This applies to only to the beers they
serve on draft, and with a deal like this, I am not sure how they will
keep everything in stock. Among the beers offered is Phred Kaufmann's
delicious Buckwheat Ale (Soba Beer). Be sure to read how Phred Spent
His Summer at the end of this Brews News.
Kura Kura is located just behind the left side of
the Daiei Gourmet City supermarket, just outside the south exit of Shimokitazawa
station, which is at the intersection of the Inokashira line from Shibuya
and the Odakyu line from Shinjuku. It's open every weekday from 5:00
to 11:30 p.m., and on Saturdays and Sundays from 1:00 to 11:30 p.m.
Ji-Beer House Kura Kura
Ain't nobody here but us chickens...
...and a few kegs of Gotemba Kogen beer!
I was looking for a place to have lunch in Aoyama
last month, and was suddenly surprised to see a sign for "Jidori &
Jibiiru" free-range chicken and craft beer. After taking a peek inside,
I decided to go in for a chicken lunch, hold the beer, which wasn't being
served at lunchtime anyway.
The place was one of a chain of restaurants called
Kodawari-ya. They have good grilled chicken, and the craft beer they
serve is Gotemba Kogen beer not one of Japans most exciting microbrews,
but nicely balanced and well-made and overall a great range of session
beers, which are always preferable to the usual beers from the usual
suspects: A-S-K-S. There are now 40 Kodawari-ya restaurants in the greater
Tokyo area, according to a brochure I picked up at their Aoyama 246
location (3-1-1 Minami Aoyama, Minato-ku, 03-5414-2828). Other Kodawari-ya
in central Tokyo are
Hibiya City (5251-7607),
Hibiya Mitsui Bldg. (3519-7615),
Yurakucho Forum (5221-1003),
Ginza 5-chome (3571-2025),
Kanda Ajisai Dori (3279-6160),
Nishi Shinjuku (5371-8384),
Shinjuku Nomura Bldg. (3346-1971),
Shin Okubo (3363-3377).
You can also
check out their website at www.chimney.co.jp, though it seemed out
of commission when I checked.
The Rising Sun in Yotsuya
Considered by many to be Tokyo's oldest British Pub,
the Rising Sun in Yotsuya has drawn a lot of UK expats during the 25-plus
years it's been in business. A friend recently visited and remarked about
the beautiful old English tap handles on the bar, and how he'd seen them
and ordered a pint of bitter from them only to find out they are for
decoration. ("Just the name of the shop, luv," he said, recalling Monty
Python's famous cheese shop sketch.) He complained to me that it was
a cruel joke on real ale lovers to have the handles there, totally unconnected
to anything resembling a beer engine much less a keg of real ale. He
also complained that in this so-called English pub it was darn hard
to find English beer. Hmmm.
Rising to the challenge, I sallied forth and visited
the Rising Sun one evening to "check" the beers available. I thought my
friend was exaggerating, and surely there must be a few cold Samuel
Smith's ales in the fridge, or something equivalent. Or even Bass on
tap it's practically everywhere in central Tokyo these days.
But to my surprise, out of the seven varieties of
beer served at The Rising Sun, only one is actually from England an
interesting Ginger Beer imported by Nippon Beer. One could argue that
the Guinness Bitter (widget canned) and the Tokyo Ale No.3 (bottled)
could be considered in the English style, the fact is that these are
brewed in Ireland and Atsugi, respectively. (The Tokyo Ale, by the way,
is easily the best and freshest brew in the joint.) Actually, I got
the impression that The Rising Sun's most popular beer is probably Sapporo
Black Label on draft. Lager, eh? Well, the soccer hooligans should be
in any minute...
Nevertheless, I was after the English experience,
and I got it with my Ginger Beer and pleasantly piquant pickled egg
(200 yen). The owner Jerry wasnt around to kid about the bogus tap handles,
but I'm sure he gets it all the time from real ale lovers anyway.
Craft Beer Home Delivery Starting Soon
Tengu Natural Foods will soon begin the import and
sale of microbrew from the North Coast Brewing Co. of Fort Bragg, California.
Located on the beautiful Mendocino county coast, North Coast has been
receiving awards right and left at U.S. beer events for their tasty,
well crafted brews. Tengu is currently planning to offer Scrimshaw Pilsener,
Red Seal Ale and Old No.38 Stout at around Y380 per bottle, delivery
extra, with small discounts for case orders. To be put on the mailing
list, phone Tengu at 0429-85-8751 or drop me an e-mail at
You can also visit the Tengu Natural Foods website at
|| The BEER Ratings
The following beers were all tasted by Bryan Harrell.
FINE PRINT: These are tasting notes on a random
assortment of beers, many available only this season, tasted up to October
Only beers which are sold in Japan by the usual
means are tasted and rated. Unless otherwise noted, prices are 200-240
yen and all are in 330-355 ml bottles (normal beer size). These are
unfiltered tasting notes, so please dont expect nicely edited grammatically
Exceptional, among the best of its type in the world.
Highly recommended, without hesitation or fine print.
Recommended as being good, interesting, worth a try.
|| Some people may like it; otherwise close but no cigar.
We don't think you'll like it, but there's some reason why we mention
it. You're on your own with this one.
We recommend that you avoid this product.
Exceptional, among the best of its type in the world.
BUDWEISER Budvar (Czech Republic) 5% alcohol.
It was in the middle of August that I pulled one of these off the
shelf. For some reason I wanted lager, and I think I got one of the
world's best. Normally I go for Pilsner Urquell when I'm after a beer
of this type, but hadn't had a Budvar in a while, so went for it. What
awaited me when I opened the bottle was a composite of the very best
characteristics of the world's great lagers. It seems that most lagers
aim for this standard, but each only capture a few of the good points
that make this beer a masterpiece. A very delicate aroma, flowery
hops, perfect carbonation, totally ideal balance between malt sweetness
and hop bitterness with both nicely subdued, and a brisk finish with
a long, soft tail. (Imagine what it tastes like on draft in Prague!)
this Bud's for me. About 300 yen at Kawachiya in Shibuya.
- Highly recommended, without hesitation or fine print.
Echigo Pils (Niigata, Japan) 5% alcohol. Straight on German
style, right down to the big malt richness not normally present in
Japanese lagers of this body. Very clean and well balanced, with a
nice lingering hop finish. Overall not such a good value compared
to certain well-imported German lagers such as Jever. However, it
is easier to find. Available at some Seven-Eleven stores at 298 yen
Echigo Weiss (Niigata, Japan) 5% alcohol. This is a happo-shu
due to the addition of coriander and other spices, but the style is
squarely between a Belgian Wit and a Berliner Weiss ("honey, where's
the woodruff syrup?"). Clear pale yellow with a fruity herbal aroma.
Light and refreshing with a rich, pleasing palette of flavors. Brewed
for summer, but what enduring flavor! 298 yen a can at some Seven-Eleven
Naruko no Kaze Blueberry Ale (Miyagi, Japan) 5% alcohol. Now
this was a surprise. I'd expected a light fruit beer, but was confronted
with an opaque deep purple ale with a wonderful blueberry aroma and
crowned with a pastel violet head. Can I say this looks like a stout
on LSD? Restrained fruit flavor, good balance with a deep malt backbone
and a nice dry finish, with a faint blueberry sourness at the end.
This rich ale was no wimpy fruit beer, and would make an excellent
accompaniment to Thanksgiving turkey or even a Christmas ham. Real
blueberries give in an authentic fruit flavor. A bargain at 400 yen
at Furusato Plaza in Harajuku. Brewed by the Naruko Onsen Brewery,
Persimmon Lager (Gifu, Japan) 6.5% alcohol. Beautiful fiery
orange amber, thick creamy tan head, dry aroma with a faint fruit
presence. Rich tangy taste, surprisingly dry finish, with a hint of
persimmon flavor only in the aftertaste. Has a distinctly Belgian
vibe, with subtle complexity. A happo-shu made with 25% malt, hops,
persimmons. Brewed by the Seno Brewery of Gifu, which also concocted
the unfortunate Sakura Amber in the 1-star category below. 500 yen at the
regional products shop between Loft and Tipness in Shibuya.
Tokyo Ale No.3 (Atsugi, Japan) 5% alcohol.
Made for the Tokyo Ale Company
or phone 5469-1816) run by Doug, Dave, Mike and an assortment of interesting
gaijin dudes. This amber ale is largely in the U.S. West Coast style,
but toned down slightly to make it a good session beer. It's clean
tasting, not too bitter, with some maltiness arising mid-palate. Available
in many bars in central Tokyo. 380 yen, and available from their interesting
website. Made by the Sankt Gallen Brewery in Atsugi, which produces
the same beer as Sankt Gallen Amber, priced at only 330 yen, but much
harder to find. The dudes at Tokyo Brewing are now planning a small
brewpub somewhere in central Tokyo, for details check out their website.
- Recommended as being good, interesting, worth a try.
Anchor Pilsener (Singapore) 5% alcohol.
A friend remembered I like Anchor Beer, so brought this over. Whoops,
no relation to the Anchor Brewing Company of San Francisco, but a welcome
quaff in the hot weather. Good crisp Asian-style lager but with a bit
more fruitiness. Lingering sweetness make it good for the hot/sweet
flavors of Thai or Indonesian food.
Denen Red Ale (Ibaraki) 5% alcohol. Easy
drinking ale in the style of Bass Pale Ale, light copper gold, little
aroma, rather light body with a clean lageresque finish. Well-balanced
session ale. Brewed by Plaza Kawaba Beer, 0278-52-3711.
Niigata Ale (Niigata, Japan) 4.5% alcohol.
This is a remarkably interesting pale ale that is made completely by
traditional English methods. It is unpasteurized, unfiltered, and bottle
conditioned. The label proclaims "100% natural triple hopping, bottle
conditioning, therapy of your soul, queen of microbrewing." Yes, there's
a good dose of yeast in the bottle, so let sit for a week in a cool
place, then decant carefully if you don't like the mother in your beer.
What your patience will be rewarded with is a nice real ale, smooth
and slightly sour, with a fresh and unassuming array of flavors, and
hopping closer to U.S. West Coast levels than traditional British practise.
There's a nifty little graph on the back that indicates the rise and
fall of sweetness, carbonation and other factors, so that you can time
the consumption to fit the flavors you're after. This is obviously made
in a small microbrewery by some purists. For details, phone the brewery
on their toll-free number: 0120-43-2148. 240 yen a bottle at Komatsu
in Kamiyama-cho, Shibuya.
- Some people may like it; otherwise close but no cigar.
Menebrea Beer (Italy) 4.8% alcohol. Very
pale yellow, with a distinctly American mass-produced lager taste and
slightly unusual tartness. Surprise, the label says it's made with malt
and corn, so add rice and youre getting close to the U.S. Budweiser
recipe. Beautiful dark green bottle and gorgeous label that proclaims
the brewery has been in existence since 1846. Bet they didnt brew with
corn back then, but then again, some people will like this taste. 250
yen at Isetan, imported as part of their Italy Fair.
G. Menebrea e Figli 150th Anniversary
Beer (Italy) 5% alcohol. Golden amber, but otherwise read the above
description of the beer from the same brewery. Imagine Schlitz brewing
a Vienna-style lager. However, the antique-looking label is even more
beautiful. 300 yen at Isetan.
- We don't think you'll like it, but there's some reason why we mention
it. You're on your own with this one.
Sakura Amber (Gifu, Japan) alcohol 4.5%.
Yes, this is a cherry beer, and further proof that cherry beers are
the hardest to make well, and it's best to leave the brewing of these
to the Belgians, with their centuries of experience, or to clever
upstarts like New Glarus in Wisconsin, USA, which makes the world's
best non-Lambic cherry ale. Sakura Amber at least gets it right by
pairing cherries with an amber ale, but still the results are disappointing.
Reddish amber, tart fruit aroma, leading to a slightly medicinal flavor,
poor balance, and not enough sweetness to back up the fruit properly.
This is a happo-shu, with 25% malt, hops, cherry purée, cherries
and sugar. Concocted by the Seno Brewery, makes the immensely more
successsful Persimmon Lager in the 4-star category above. 550 yen
at the regional products shop between Loft and Tipness in Shibuya.
- We recommend that you avoid this product.
Black Death (Belgium) 5% alcohol. This
is obviously a Euro-trash beer made in the cheap U.S. malt liquor
style in Belgium for a London-based company (specializing in overseas
football tours, perhaps?) Well, the can looks cool black with a skull
and crossbones. Serve cold, really cold.
The Phred Kaufman Saga
This collection of essays came through my e-mail
box this summer. Thought Brews News readers would be interested Bryan
CONSTANT CARTELIZING IN THE JAPANESE ECONOMY
THE CASE OF MICROBREWS (jibiiru) IN SAPPORO
What follows is a first-hand account of market
exclusion from our local beer meister, Phred Kaufmann, owner of a
beer bar for over two decades called Mugishutei, and importer of hundreds
of beers into the Sapporo community. His biggest project over the
past several years was to bring over containers of microbrewery beers
from the Portland, Oregon, vicinity (the microbrew capital of the world),
bottle them under a different label for the Japanese market, and sell
them to Hokkaido establishments as well as in his bar (I have seen
his beers as far south as Oita, Kyushu). This was excellent timing,
as recent market liberalization in Japan has finally allowed the sale
of beer from small-volume brewers, offering Japanese for the first
time far better variety (and taste) than the oligopolists (Asahi,
Kirin, Sapporo, and Suntory). Thus Japan, like the USA, is developing
a taste for jibiiru, and the market shows great potential for ambitious
entrepreneurs who have the supply and can meet demand.
That is, until provincial factors kick in to shut
out the foreigners. Phred is now being excluded by local microbreweries
from the biggest publicity event they have--stalls in the Sapporo
Beer Garden. Held in August in Odori Koen for the past three decades,
the Sapporo Beer Garden is big business, and only within the past
couple of years has space been allocated not only to the oligopolists,
but also to the little guys. This should be a great opportunity for
all the Micros to share in, but a representative group decided to
renege on verbal promises and shut Phred out.
This is no small suds. I went to the Beer Garden
event last year and the volume sold is immense--most jibiir sell out
by nine pm and people line up by the hundreds about an hour before
the stalls even open (not to mention they sell really quite decent
beer for about twice the price by volume than the oligopolists). And
if Phred doesn't get in this year, he, lured by the promise of entry
this year, stands to lose big on a huge volume of microbrew he has
already purchased and will never fully sell.
But this is secondhand information. I'll turn
the keyboard over to Phred and let him tell the story himself.
A sad story of a small business being screwed
by the locals.
By Phred Kaufmann
This story starts about 5 years ago when I started
to import microbrew made by Rogue Brewery in Newport, Oregon, under
the Ezo Beer label. At the time I inquired about getting my beer into
the Odori Summer Beer Festival International beer space [a space different
from the Microbrew section, which offers Bud, Heineken, Coors, etc.--in
the most inconvenient quadrant in the Beer Garden]. at 10 chome. This
section of the event is run by the Sapporo Grand Hotel and Kanamaki,
a liquor wholesaler. I was told by Kanamaki I should forget about
it, as only the overseas oligopolistic beer companies participated.
For the next three years I tried to enter but was put off by the participation
fee of about two million yen.
Last year the Hokkaido Micro-brew Association
had a space at 11 chome that was reasonably priced (way under two
million yen). Last Sapporo Snow Festival, my beer was featured along
with many others at a local hotel's Micro Beer Festival. It was well
received by the customers.
After that I arranged a meeting with a Mr. Mizumoto,
Owner of Mizumoto Construction, Ohotsuku Beer, and head of the Hokkaido
Microbrew Association, for inclusion in the association and therefore
the Odori Beer Garden. He showed some disapproval, wondering if I
could be considered a "local" Hokkaido brewer, and indicated that
as a non-member of the association anyway that participation in Odori
would not be permitted. So I explained that my company as conceived
in Sapporo, where I have resided for the past 21 years and that my
main market was Sapporo. So even if I was not made a member of the
Hokkaido Microbrew Association, it was a hardship and a slight to
be excluded from a microbrew event held in a city park. I told him
that even though I didn't expect to be included in the marketing campaigns
or other Hokkaido venues, I just wanted to have equal treatment at
Sapporo city events. I was told he would try.
After a month I called and was told that although
I would be denied membership in the association I would be able to
have a spot in Odori park. About a month ago, I heard Mizumoto was
in town for the preparation meeting for the Odori Beer Garden. Wanting
to know about preparation I called his office and cell phone several
times, not to have any calls returned.
To this date I have not had any calls returned.
I was to find out later that two of the twenty two members were opposed
to my participation so I was denied the right to participate. This
has happened after Mizumoto's promise, and I have bought 4 thousand
liters of beer especially made for the festival that was currently
Moreover, this is all despite 1999 being the fortieth
year of the sister-city relationship between Portland and Sapporo,
and Rogue Brewery being a member of the Portland Chamber of Commerce
and the maker of this year's Official Portland Rose Festival Beer.
It could have been a great sister-city event to have had my beer available.
In sum, I am being excluded on unfair grounds, and stand to lose out
The U.S. Consul and International Communication
Plaza [a city government organization] hearing of my plight tried
to intervene for me. The micro-brew Association's response was to
try and send me to 10 chome with the two million yen fee to participate
with Miller, Carlsberg, Heineken etc. Ironically, all these beers
are in fact made in Japan. So here I am with 4,000 liters of beer
I imported just for the summer beer garden and nowhere for it to go.
I have decided to take my case to the citizens
of Sapporo [and through Dave Aldwinckle, The Community]. Any PR or
Ideas would be appreciated. My email address is below. We have the
backing of The Hokkaido International Business Association as well,
so others joining in with their support would be most helpful.
One silver lining is that after being asked by
the U.S. Consulate, the Park Hotel and Sapporo Beer have graciously
allowed me into their beer festival, so there are still some decent
people in Hokkaido. The Park Hotel Beer Festival's sales, however,
are small, and people don't go there to drink microbrews.
I still feel that an event held in a Sapporo City
Park that excludes small Sapporo companies
should not be permitted.
Where is Jetro when you need them?
Phred Kaufmann (email@example.com)
Mugishutei, Chuo-ku, Sapporo
But theres more
Subject: FREE BEER
I thought that would get your attention!
Free Beer SUNDAY AUG. 8TH Odori Park 11 chome
under the Maypole. Details follow. Guess what no gimmick. I really
mean it. As all of you should know by now I have been screwed by the
Hokkaido Ji-Beer Association. I was led to believe I could participate
in the Micro Brew area and ordered 4,000 liters of beer. It was decided
that my beer was not made in Hokkaido and would be denied entry, after
it had been made and loaded on the boat. I've decided to protest by
giving away beer. Its a public park and I pay my taxes so why not?
I will have several 60 liter kegs of Buckwheat ale... B.Y.O.S Bring your
own snacks. This is not an official event of my company. Just a citizen
sitting down in the park to have some beer with his friends. We did
this on July 27th and a good time was had by all.
We look forward to your feedback, and your contributions to Brews
News. If you're interested in being on our tasting team, please send
us a note telling us why you want to join. Cheers, BRYAN HARRELL brewsnews
Brews News copyright (c) Bryan Harrell and contributors.